Creative Look at Jobirg Skyline Behind a Graffiti Wall

We are a full-service digital company

Each member of our team – whether they be a Software Developer, Digital Marketing Analyst, Data Scientist or Sales Lead is a specialist within their respective fields.

Our digital marketing dashboards are built by marketers for marketers to ensure that your digital analytics and reporting delivers joy, simplicity and meaningful insights. This frees you up to optimise rather than analyse and focus on being the creative genius you were born to be.

Dinkum Data takes the drudge out of reporting, giving you the solution and insights you need to deliver content and campaigns that land in terms of driving value, ROAS and customer engagement.

Why Dinkum Data?

Dinkum Data was started by actuary and statistician Clinton Deavall, who, frustrated by the conformity of a corporate straight jacket, was attracted by the buzz and creative potential of the digital advertising sector. There he witnessed first-hand the powerful blend of creativity and insights when backed by data.

“I was able to combine my training in data science and digital analytics with creative possibilities. It was about that time too that I got my first tattoos “Fortis et Liber (Strength and Freedom) on my left arm and Acta non Verba (Actions not Words) on my right. These mottoes are intrinsic to my life’s creed and this is what defines the essence of Dinkum Data.

We believe in the freedom and power of creative expression, held within the framework of discipline and truth. Dinkum Data’s digital marketing reporting and analytics platform delivers metrics that matter and insights that spark creativity. Not only that, it also provides the foundational perspectives on which critical business decisions are made.”

“I was able to combine my training in data science and digital analytics with creative possibilities. It was about that time too that I got my first tattoos “Fortis et Liber (Strength and Freedom) on my left arm and Acta non Verba (Actions not Words) on my right. These mottoes are intrinsic to my life’s creed and this is what defines the essence of Dinkum Data.

We believe in the freedom and power of creative expression, held within the framework of discipline and truth. Dinkum Data’s digital marketing reporting and analytics platform delivers metrics that matter and insights that spark creativity. Not only that, it also provides the foundational perspectives on which critical business decisions are made.”

Clinton Deavall - Founder

The Dinkum Team

Clinton Deavall

Co-founder & CEO

Tomas Tolar

Co-founder & CTO

Moses Thobakgale

Computer Scientist

Kerry Botha

Kerry Botha

Public Relations

Osazee Odigie

Application Support Engineer

Jonathan Pike – Legal Counsel

Jonathan Pike

Legal Counsel

Chuck Nqezane

Digital Marketing Analyst

Siphelele Mathe

Software Developer

Shera Deavall

Shera Deavall

Chief Marketing Officer

Susan Scheepers – Paid Media Specialist

Susan Scheepers

Paid Media Specialist

Justine Nienaber - Social and Paid Specialist

Justine Nienaber

Social and Paid Specialist

Des Naidoo - Delivery Manager

Des Naidoo

Delivery Manager

One of the best things about Dinkum Data is their team members’ ability to communicate with non-technical people and educate them about the tracking and analytics process, which can sometimes take time to digest. Transitioning our clients from problematic PowerPoint and Data Studio reports to rich and robust Dinkum Data dashboards would not have been possible without them. We can leave the reporting to them and most importantly, trust that the job will be done correctly.

Bridgette VermuelenBridgette Vermeulen, Director of Performance Marketing - Digital Optimization

Enabling Growth for our Partners